Traces of the past, made for the present.

Founded in 2021, Trace is a fashion and lifestyle brand shaped by what remains with us over time. Drawing from our Middle Eastern heritage, familiar places, and the details of everyday life, we reinterpret memory through a contemporary lens.

The name Trace reflects the lasting imprint of where we come from. Through clothing, imagery, and storytelling, each collection carries these influences forward and gives the familiar new form.